Opportunity Framing

Our team started researching the macro-environmental factors on speech training through PESTLE and SET Analysis, making sure we explore the opportunity possibilities.

Interviews

To further understand the need in the speech training field, we interviewed young professionals about their speech preparation experiences.

As the result of our interview, we have validated speech training services are beneficial to students and working professionals, especially for non-native speakers. 

We gathered users' insights and defined our service's goals considering:

• Help reduce content redundancy

• Help capture audience interest early on and hold it throughout the speech

• Provide different preferences for Memorization vs. Improvisation

• Guide with different tones depending on the story hierarchy and the audiences

• Encourage feedbacks between humans enables courteous and polite interactions

• Research on audience background and provide real-time reaction is essential

• Reinforce positive feedback to boost confidence

• Provide visual feedback on body language and gestures

User Personas

Competitor Analysis

By further diving into understanding our competitor company goals, technology, services, we started brainstorming to differentiate our service

Technology Implementation

With the opportunities —content structure, accent, clarity, fluency, and word choice— to solve in mind, we researched existing technology that we could implement in our service.

Scenario Storyboard

We created our service scenarios to assist our target users by providing feedback on the tone, flow, and pronunciation of words when they practice their speech.

App Content Mapping

Service Value Flow

Through our intelligent coach service, we:

• Help non-native speakers to deliver impactful speeches

• Share our service data to a data marketplace

• Train young professionals at enterprises

Business Model